This month has one of our favourite days of the year – World Gin Day! It’s also one of our biggest challenges, with over 300 gin distilleries in the UK alone how can we cut through the competition for Whitley Neill Gin?
Simple. With decades of combined experience working with drinks brands we put our creative expertise to good use and invented an edible gin mist, with zero calories. The activation generated a visual spectacular which sparked much social media conversation and a hook that media loved.
We linked with an experimental events company to install mist-generating orbs in three London bars which heralded Whitley Neill’s flavour range and customers could inhale the mist through straws.
Evening Standard, City AM, Mirror Online, Metro, Pretty 52, Cosmopolitan, Woman, Prima, Delish and Drink Up London, among others, covered the story with bold product images of Whitley Neill.
Roll on World Gin Day 2019!