No stranger to high risk stunts, Chapman Poole recently supported client Lamb & Watt Ginger Ale in its sponsorship of urban climber, Alain Robert, as he scaled 650 feet unaided up the side of the Engie Tower in Paris’ business district, La Défense.
Dubbed the ‘French Spiderman’, Alain’s climb aimed to raise awareness of the funds needed to refurbish Notre-Dame Cathedral. Despite its good cause, the stunt required a comprehensive crisis and issues management procedure, as well as on the ground media relations support in Paris.
Chapman Poole’s UK base worked alongside one of its senior French PR consultants to produce a comprehensive issues management strategy (thankfully, this didn’t need to be implemented), as well as a French media relations resource to coordinate interviews and disseminate media materials.
Chapman Poole’s targeted media engagement programme drove international brand awareness for Lamb & Watt and created talkability in a new market, which is supporting the new brand’s European sales drive.
Chapman Poole’s pro-active media strategy mitigated negative coverage while generating exposure in key French trade media, as well as international broadcast and online coverage.