As the nation tuned in to watch this series’ final episode of BBC Two’s Peaky Blinders, we were wrapping up a launch campaign for Peaky Blinder spirits – a Spiced Dry Gin, Black Spiced Rum and triple-distilled Irish Whiskey – all inspired by flavours from the 1920s and the product of Sadler’s, whose pubs the real Peaky Blinders gang used to frequent.
Our journalist contacts loved this one! In just two weeks we generated a reach of over 11 million consumers via editorial in Metro, Shortlist, Maxim, Ladbible, Unilad, Independent, Sunday Mirror, Digital Spy, Yahoo! and many, many others.
Needless to say we’ve supported Sadler’s sales in the run up to Christmas and we look forward to supporting this brand as we near series 5 in Spring 2019.