We have been hired by Halewood International to provide PR support for the launch of a new Irish whiskey blend by legendary Celtic punk band, The Pogues.
The official whiskey of the legendary Irish band was launched at The Whiskey Show in London earlier this month.
The Pogues is one of three products from West Cork Distillers, which Halewood International will be distributing in the UK, China, South Africa, Romania, duty free and travel retail. The other whiskeys are a ten-year-old West Cork Single Malt and West Cork Original, a blend of single malt and grain whiskey.
James Wright, Director of Spirits and Agency Brands at Halewood International says: “Chapman Poole has the national infrastructure and drinks contacts ready to go, we’ve worked with the agency for several years and know we’ll get the best results.”
Agatha Chapman-Poole, founder, Chapman Poole Communications says: “The Pogues are very much a Christmas institution and The Pogues’ whiskey is a fabulous product. We’re really excited to be tasked with spreading the word in the run up to Christmas.”
The PR is part of an integrated sales and marketing campaign for the West Cork whiskeys, which also includes experiential and social media activity.