Spirits PR is something Chapman Poole is well experienced in. The agency has been generating consumer media coverage for Whitley Neill Gin since 2013 and the premium spirits range is now outselling competitor Hendricks by three to one.
The ongoing consumer media relations programme sees Whitley Neill featuring in national media including high traffic online sites such as Huff Post, Forbes and Mail Online and glossy magazines such as Marie Claire, Red and Elle. The brand has also benefitted from Chapman Poole’s TV product placement expertise with exposure on ITV’s This Morning, Channel 4’s Sunday Brunch, the latest series of ITV’s Cold Feet, Coronation Street, Emmerdale, Channel 4’s Hollyoaks and First Dates.
Chapman Poole has also employed creative experiential activity to cut through competition at key times of the year, including 2018’s World Gin Day, when the first ever edible gin mist orbs were installed in London bars, driving footfall and generating significant media coverage over and above the competition.
“Chapman Poole’s all senior team work efficiently and creatively to deliver the best possible results. If you’re looking for PR, look no further.”
Leanne Ware, Halewood Wines & Spirits