The not-for-profit association supports world-leading brands including Amazon and IKEA in optimising packaging solutions to reduce product damage and improve sustainability during distribution. Chapman Poole ran ISTA’s first pan-European campaign to raise brand awareness and support its membership drive.
The agency married topical talking points affecting packaging and logistics throughout Europe with key brand messages to create a relevant thought leadership campaign. This generated expert commentary pieces profiling ISTA experts in trade media throughout Europe and established media partnerships to showcase the association’s industry-leading events.
