Chapman Poole helped craft beer subscription service, DiscoverBrew, launch its innovative service in the UK.
An influencer engagement campaign saw the agency hire a key lifestyle vlogger who created a consumer-facing video which he shared on his high traffic platforms. The content was also used for DiscoverBrew’s own channels.
To support the influencer activity, Chapman Poole generated consumer editorial coverage in key media including GQ, Independent and Mail Online.
“We were impressed by Chapman Poole’s senior-level PR expertise during our launch into the UK market. The team achieved great media relations results and we would highly recommend them to any business wanting to tell the world about its products or services.”
Stephen Grant, DiscoverBrew