Chapman Poole’s international PR service supported luxury lifestyle business Dictador with the launch of its super-premium ‘2 Masters’ rum in London and Paris.
Chapman Poole secured the attendance of specialist luxury journalists to sample the £1k per bottle rum at The Ritz ahead of it being listed exclusively in Harrods.
The agency also embarked on a media relations campaign by engaging French drinks trade media to support the Maison du Whisky listing in France.
