As the hospitality industry prepares to welcome back customers from 4th July, business owners will have the added pressure of reassuring guests that their venues will be both safe and enjoyable to visit. Here are five tips for hospitality businesses to help reassure their clientele:
Local media and influencers: Invite your local paper and influencers with large followings to review your restaurant/bar/hotel, including the measures you have taken to safeguard your customers; offer to provide them with complimentary food/drinks/accommodation in return for them reviewing their experience.
Social dialogue: Create a conversation with your social media followers by posting images and updates showing how you’re ready to open, include social distancing measures, hand sanitising stations and of course glimpses of your food menu and new drinks.
A virtual invitation: Invite followers/customers to ‘join the manager’ on a virtual walk-through of the premises so that people know exactly what to expect when they visit. The walk through can be sent to your customer database, be hosted on your website and shared via your social channels.
Maintain dialogue: Potential customers could be put off from visiting your venue if they think it will be busy. Business owners can reassure guests by telling them how capacity is being managed.
Refresh COVID-19 messaging: Check all communication channels to ensure the pandemic messaging is up to date; website, social channels, pinned tweets etc.