Hospitality

From global hotel groups to boutique independents, our hospitality experience spans full launches to spa, F&B, conference and wedding support.

And here’s the proof… click on the images below.

Hilton Liverpool

Brief

Launch the new Hilton Liverpool hotel

Strategy

  • Partner complementary brands to add value to event and stretch budget
  • Entice celebrities, especially WAG crowd
  • Multimedia state-of-the-art event

Results

  • Coverage included, front pages of OK! and Hello magazine, Daily Mirror, The Sun, The Guardian, Marie Claire plus local and trade coverage
  • Profile of event led to burst in sales for meetings, conferences and day guests

The De Vere Belfry

Brief

Position The De Vere Belfry as the ideal destintation for golf and spa breaks

Strategy

  • Media visits
  • Media relations, incl late deals

Results

  • One national media visit each month over a 12 month period
  • Increase in bookings on back of national coverage

Jurys Inns

Brief

Support company expansion with hotel opening support

Strategy

  • Taxi driver briefings
  • Stakeholder events
  • Media relations

Results

  • Successful implementation of each hotel launch, resulting in sales surge
  • Local and trade media coverage for each launch

Halcyon

Brief:

Raise awareness of Halcyon Apartment as tourist accommodation

Strategy:

Exploit Peak District location/activities

Create ‘Shoot Your Own Dinner’ weekend

Outcome:

Outstanding media coverage, including Daily Express features, who visited for the weekend and resulted in a DPS leading to booking enquiries.

The Ainscow Hotel & Spa

Brief:

Work alongside the sales and marketing team to help increase room occupancy in the hotel.

Strategy: 

Exploit USPs including Cryotherapy Spa and roof terrace.

Partnership with Marketing Manchester to organise and programme of national media visits.

Outputs:

Coverage is ongoing and recent articles have appeared in Daily Mirror, Stylist magazine, express.co.uk, BT.com and Metro.co.uk