Artisan hires Chapman Poole

AinscowFront

Manchester-based Artisan Investments Ltd has hired Chapman Poole Communications to provide PR support for its hotel and aparthotel properties.

Working alongside Artisan’s marketing team, Chapman Poole will be helping drive up occupancy at The Ainscow Hotel and Spa, a boutique property in Salford and The Block aparthotel on Liverpool’s waterfront.

Moya Ball, Managing Director, Artisan Investments says: “This is a key time for Artisan, our vision to grow is stronger than ever. We are investing in our current portfolio to make it the best it can possibly be and we have new developments in the pipeline. Chapman Poole has the right mix of property and hospitality experience to herald the great work we’re doing. Exciting times.”

Artisan Investments is a pioneering business specialising in the regeneration of brownfield sites. The company transforms historic buildings into vibrant leisure and residential accommodation.

The company was founded in 2000 by the late Carol Ainscow, whose inspirational vision transformed huge parts of Manchester. Carol’s sister, Moya Ball, took the helm at Artisan in 2013.

Artisan has been instrumental in the revival of Manchester City Centre, including major developments on Canal Street, Regency House opposite Sackville Park, Vulcan Mill and Albion Mill on Pollard Street in Ancoats and Express Networks on Great Ancoats Street.

A Fairytale in PR

We have been hired by Halewood International to provide PR support for the launch of a new Irish whiskey blend by legendary Celtic punk band, The Pogues.

The official whiskey of the legendary Irish band was launched at The Whiskey Show in London earlier this month.

The Pogues is one of three products from West Cork Distillers, which Halewood International will be distributing in the UK, China, South Africa, Romania, duty free and travel retail. The other whiskeys are a ten-year-old West Cork Single Malt and West Cork Original, a blend of single malt and grain whiskey.

James Wright, Director of Spirits and Agency Brands at Halewood International says: “Chapman Poole has the national infrastructure and drinks contacts ready to go, we’ve worked with the agency for several years and know we’ll get the best results.”

Agatha Chapman-Poole, founder, Chapman Poole Communications says: “The Pogues are very much a Christmas institution and The Pogues’ whiskey is a fabulous product. We’re really excited to be tasked with spreading the word in the run up to Christmas.”

The PR is part of an integrated sales and marketing campaign for the West Cork whiskeys, which also includes experiential and social media activity.

Network Expansion

July 2015:
With freelance consultants in every UK region, Chapman Poole is now operating fully across the UK.

Existing clients such as Halewood International, which require regional event support, are already benefitting from the localised PR expertise.