Category Archives: News
This month has one of our favourite days of the year – World Gin Day! It’s also one of our biggest challenges, with over 300 gin distilleries in the UK alone how can we cut through the competition for Whitley Neill Gin?
Simple. With decades of combined experience working with drinks brands we put our creative expertise to good use and invented an edible gin mist, with zero calories. The activation generated a visual spectacular which sparked much social media conversation and a hook that media loved.
We linked with an experimental events company to install mist-generating orbs in three London bars which heralded Whitley Neill’s flavour range and customers could inhale the mist through straws.
Evening Standard, City AM, Mirror Online, Metro, Pretty 52, Cosmopolitan, Woman, Prima, Delish and Drink Up London, among others, covered the story with bold product images of Whitley Neill.
Roll on World Gin Day 2019!
This award is testament that the freelance agency model not only works, but offers a more agile and efficient service for businesses wanting to use PR to help boost sales.
Over 700 people attended this year’s event at Manchester’s Principal Hotel and renowned DJ Clint Boon kept the party going into the early hours.
Yes, we kicked off our shoes!
Media flocked to The City of London Distillery (COLD) on Friday evening to celebrate its five years of successful trading. A preview in The Times business pages promoted the anniversary event, which was attended by journalists from outlets including Press Association, Sainsbury’s Magazine, The Cocktail Lovers, Mayfair Magazine and BBC Good Food.
Jonathan Clark, MD of The City of London Distillery, created a bespoke limited edition gin for the Lord Mayor – The City of London Distillery Lord Mayor’s Gin – to mark the five-year anniversary, which was distilled with five botanicals: juniper, coriander, angelica, liquorice, lemon and cubeb berries.
As the nation tuned in to watch this series’ final episode of BBC Two’s Peaky Blinders, we were wrapping up a launch campaign for Peaky Blinder spirits – a Spiced Dry Gin, Black Spiced Rum and triple-distilled Irish Whiskey – all inspired by flavours from the 1920s and the product of Sadler’s, whose pubs the real Peaky Blinders gang used to frequent.
Our journalist contacts loved this one! In just two weeks we generated a reach of over 11 million consumers via editorial in Metro, Shortlist, Maxim, Ladbible, Unilad, Independent, Sunday Mirror, Digital Spy, Yahoo! and many, many others.
Needless to say we’ve supported Sadler’s sales in the run up to Christmas and we look forward to supporting this brand as we near series 5 in Spring 2019.
Many media turned out to last night’s event at The Shard to celebrate Tsingtao Beer’s new look bottle.
The Telegraph, Mail Online, Daily Express, Closer magazine, as well as many food, drink and lifestyle writers, came to view ‘London’s Highest Art Gallery’, which we helped Tsingtao to host, in conjunction with ArtChina.
The social media buzz was high as guests took selfies holding bottles of Tsingtao in front of the view.
An amazing turn out at an amazing venue – we even attracted a few people off the telly… TV chef Jeremy Pang and Gogglebox’s William Hartston.
Happy guests, happy client!
The awards celebrate the outstanding work of businesses from different sectors from across the region.
We may work with global brands but our roots are local!
Working alongside rexmartin’s marketing team, we will be helping to raise awareness of the company’s new own-label range of energy efficient and space saving kitchen equipment to the education, hospitality and care home sectors.
Martin Porter, Managing Director, rexmartins says: “This is an exciting time for rexmartins as we diversify into manufacturing our own product range and awareness among our target markets is key. Chapman Poole has the right contacts and team seniority to work alongside us as we grow.”
Image above is of rex martins’ swish showroom in Tunbridge Wells.
Our clients occasionally experience live global television interviews. A recent opportunity arose on BBC World News for Halewood Wines & Spirits, presenting a fantastic opportunity to herald the company’s key messages.
This type of exposure is considered more credible than advertising as the coverage is a result of the journalist’s interest, rather than the company paying to be on the channel. This gives a much higher ROI and typically, a very low cost in terms of customer reach.
However, preparation is key. Clients are often already experts within their own company and industry, but they’ll also need to be knowledgable about the show they’ll be appearing on, the presenters conducting the interview and the wider news agenda – all of which will affect the angle of the interview.
To stay focused on the messages clients want to communicate it helps to have two or three strong key messages which can be referred to in the interview.
Despite this preparation, presenters of live shows often don’t decide on the exact line of questioning until just before the interview itself, so the most important preparation is to learn how to be relaxed and controlled in what can otherwise be a potentially nerve-racking situation. This is why we employ a former BBC reporter to deliver media training to ensure each interview opportunity, such as this one for Halewood, is maximised.
Just two weeks ago – it’s taken that long to recover – we arranged to takeÂ journalists from the Evening Standard, i, Mail on Sunday, Shortlist, Sainsbury’s Magazine and Craft Beer Channel to China for client Tsingtao Beer, the world’s second largest beer brand.
The aim was to take the writers to the source of the Tsingtao product, enabling them to educate their readers about the brand and why it’s becoming so popular now in the UK.
Starting in Beijing, with a tour of The (vast) Forbidden City and some haggling in the Silk Market, we then sampled Beijing’s street food and toured some of the local brew pubs. This provided a great grounding in Chinese beer culture in general.
Then, we arrive in Qingdao, aka ‘Beer Town, home to the Tsingtao Brewery and Tsingtao Museum. The journalists discovered more about the heritage of Tsingtao, which dates back to 1903.
We even hot-footed it up into the Laoshan mountains to the source of where Tsingtao harvests the spring water for its beer.
But nothing… nothing…. could prepare us for China’s International Beer Festival. Quite possibly the loudest, most colourful and crazy beer festival ever!
Tsingtao stole the show with its almighty structure – forming the hub of the Festival, it was the size of a small town with its live entertainment, multiple bars, VIP suites, squid-on-a-stick snacks and stations where people were buying beer poured straight in carrier bags.
The journalists partied like celebrities as the Chinese queued for pictures with them – beards and bald heads are not so common in China so we sparked quite a bit of attention!
Here’s the first piece on the Craft Beer Channel. We’ll be updating this with more links as the coverage is published. An amazing trip and a great education piece for Tsingtao.
Manchester-based Artisan Investments Ltd has hired Chapman Poole Communications to provide PR support for its hotel and aparthotel properties.
Working alongside Artisan’s marketing team, Chapman Poole will be helping drive up occupancy at The Ainscow Hotel and Spa, a boutique property in Salford and The Block aparthotel on Liverpool’s waterfront.
Moya Ball, Managing Director, Artisan Investments says: “This is a key time for Artisan, our vision to grow is stronger than ever. We are investing in our current portfolio to make it the best it can possibly be and we have new developments in the pipeline. Chapman Poole has the right mix of property and hospitality experience to herald the great work we’re doing. Exciting times.”
Artisan Investments is a pioneering business specialising in the regeneration of brownfield sites. The company transforms historic buildings into vibrant leisure and residential accommodation.
The company was founded in 2000 by the late Carol Ainscow, whose inspirational vision transformed huge parts of Manchester. Carol’s sister, Moya Ball, took the helm at Artisan in 2013.
Artisan has been instrumental in the revival of Manchester City Centre, including major developments on Canal Street, Regency House opposite Sackville Park, Vulcan Mill and Albion Mill on Pollard Street in Ancoats and Express Networks on Great Ancoats Street.