All posts by Agatha Chapman-Poole

Chapman Poole expands into Europe and the US

We have recently expanded our all-senior network of PR consultants into Spain, France, Germany and the US, in response to existing and new client demands.

Having taken on several new UK and internationally-based clients, including premium beer subscription service DiscoverBrew; US-based consumer products company Luxco; Amazonian energy tea drink Yusa and pioneering restaurant and bar group New World Trading Company, Chapman Poole has recruited additional consultants in the UK as well as in Madrid, Berlin, Paris and Boston, US.

The agency has recently supported the UK and Germany launch for small batch whiskey distiller, Limestone Branch Distillery; a consumer campaign in Paris for luxury consumer products brand, Dictador and is now supporting the planned international growth for Cumbrian craft brewer, Hawkshead Brewery.

Agatha Chapman-Poole, MD, Chapman Poole says: “We took a risk embarking on a freelance model at a time when there was a stigma surrounding freelancers working in agencies. Agency heads would keep freelance staff hidden from clients for fear of seeming ‘unstable’ or non-committal.

“Our model has now proved more popular than we could have imagined with active consultants in seven countries.”

All Chapman Poole consultants have a minimum of 10 years’ experience, which makes the agency cost-effective and delivers greater value and a higher quality service for clients. This is proving increasingly popular with businesses looking for strategic senior level PR support and impactful results.

Based in Spinningfields, Manchester, Chapman Poole has championed the freelance model since the agency’s conception in 2010.

Whitley Neill Steals World Gin Day

This month has one of our favourite days of the year – World Gin Day! It’s also one of our biggest challenges, with over 300 gin distilleries in the UK alone how can we cut through the competition for Whitley Neill Gin?

Simple. With decades of combined experience working with drinks brands we put our creative expertise to good use and invented an edible gin mist, with zero calories. The activation generated a visual spectacular which sparked much social media conversation and a hook that media loved.

We linked with an experimental events company to install mist-generating orbs in three London bars which heralded Whitley Neill’s flavour range and customers could inhale the mist through straws.

Evening Standard, City AM, Mirror Online, Metro, Pretty 52, Cosmopolitan, Woman, Prima, Delish and Drink Up London, among others, covered the story with bold product images of Whitley Neill.

Roll on World Gin Day 2019!





We won PR Agency of the Year!

We’re thrilled to have won Prolific North’s PR Agency of the Year (under 10 employees) award last night.

This award is testament that the freelance agency model not only works, but offers a more agile and efficient service for businesses wanting to use PR to help boost sales.

Over 700 people attended this year’s event at Manchester’s Principal Hotel and renowned DJ Clint Boon kept the party going into the early hours.

Yes, we kicked off our shoes!

Lord Mayor toasts five years’ fast-growing success at Square Mile’s only gin distillery

Media flocked to The City of London Distillery (COLD) on Friday evening to celebrate its five years of successful trading. A preview in The Times business pages promoted the anniversary event, which was attended by journalists from outlets including Press Association, Sainsbury’s Magazine, The Cocktail Lovers, Mayfair Magazine and BBC Good Food.

The Rt Hon The Lord Mayor Alderman Charles Bowman toasted COLD’s success, with special recognition as the only gin distillery in London’s Square Mile and the first for over 200 years.

Jonathan Clark, MD of The City of London Distillery, created a bespoke limited edition gin for the Lord Mayor – The City of London Distillery Lord Mayor’s Gin – to mark the five-year anniversary, which was distilled with five botanicals: juniper, coriander, angelica, liquorice, lemon and cubeb berries.

The City of London Distillery has plans to treble growth across all trade channels over the next five years, in London, nationally and via export markets and global travel retail.

A real Peaky Blinder success for Sadler’s

As the nation tuned in to watch this series’ final episode of BBC Two’s Peaky Blinders, we were wrapping up a launch campaign for Peaky Blinder spirits – a Spiced Dry Gin, Black Spiced Rum and triple-distilled Irish Whiskey – all inspired by flavours from the 1920s and the product of Sadler’s, whose pubs the real Peaky Blinders gang used to frequent.

Our journalist contacts loved this one! In just two weeks we generated a reach of over 11 million consumers via editorial in Metro, Shortlist, Maxim, Ladbible, Unilad, Independent, Sunday Mirror, Digital Spy, Yahoo! and many, many others.

Needless to say we’ve supported Sadler’s sales in the run up to Christmas and we look forward to supporting this brand as we near series 5 in Spring 2019.



Big media turnout at last night’s Tsingtao event

Many media turned out to last night’s event at The Shard to celebrate Tsingtao Beer’s new look bottle.

The Telegraph, Mail Online, Daily Express, Closer magazine, as well as many food, drink and lifestyle writers, came to view ‘London’s Highest Art Gallery’, which we helped Tsingtao to host, in conjunction with ArtChina.

The social media buzz was high as guests took selfies holding bottles of Tsingtao in front of the view.

An amazing turn out at an amazing venue – we even attracted a few people off the telly… TV chef Jeremy Pang and Gogglebox’s William Hartston.

Happy guests, happy client!

rexmartins chooses Chapman Poole for catering launch

We are really pleased to be working with Kent-based rexmartins, the UK’s leading supplier of commercial catering equipment.

Working alongside rexmartin’s marketing team, we will be helping to raise awareness of the company’s new own-label range of energy efficient and space saving kitchen equipment to the education, hospitality and care home sectors.

Martin Porter, Managing Director, rexmartins says: “This is an exciting time for rexmartins as we diversify into manufacturing our own product range and awareness among our target markets is key. Chapman Poole has the right contacts and team seniority to work alongside us as we grow.”

Image above is of rex martins’ swish showroom in Tunbridge Wells.

Preparing a global CEO for live TV


Our clients occasionally experience live global television interviews. A recent opportunity arose on BBC World News for Halewood Wines & Spirits, presenting a fantastic opportunity to herald the company’s key messages.

This type of exposure is considered more credible than advertising as the coverage is a result of the journalist’s interest, rather than the company paying to be on the channel. This gives a much higher ROI and typically, a very low cost in terms of customer reach.

However, preparation is key. Clients are often already experts within their own company and industry, but they’ll also need to be knowledgable about the show they’ll be appearing on, the presenters conducting the interview and the wider news agenda – all of which will affect the angle of the interview.

To stay focused on the messages clients want to communicate it helps to have two or three strong key messages which can be referred to in the interview.

Despite this preparation, presenters of live shows often don’t decide on the exact line of questioning until just before the interview itself, so the most important preparation is to learn how to be relaxed and controlled in what can otherwise be a potentially nerve-racking situation. This is why we employ a former BBC reporter to deliver media training to ensure each interview opportunity, such as this one for Halewood, is maximised.

China media trip with Tsingtao Beer

Just two weeks ago – it’s taken that long to recover – we arranged to take journalists from the Evening Standard, i, Mail on Sunday, Shortlist, Sainsbury’s Magazine and Craft Beer Channel to China for client Tsingtao Beer, the world’s second largest beer brand.

The aim was to take the writers to the source of the Tsingtao product, enabling them to educate their readers about the brand and why it’s becoming so popular now in the UK.



Starting in Beijing, with a tour of The (vast) Forbidden City and some haggling in the Silk Market, we then sampled Beijing’s street food and toured some of the local brew pubs. This provided a great grounding in Chinese beer culture in general.



Then, we arrive in Qingdao, aka ‘Beer Town, home to the Tsingtao Brewery and Tsingtao Museum. The journalists discovered more about the heritage of Tsingtao, which dates back to 1903.

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We even hot-footed it up into the Laoshan mountains to the source of where Tsingtao harvests the spring water for its beer.

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But nothing… nothing…. could prepare us for China’s International Beer Festival. Quite possibly the loudest, most colourful and crazy beer festival ever!

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Tsingtao stole the show with its almighty structure – forming the hub of the Festival, it was the size of a small town with its live entertainment, multiple bars, VIP suites, squid-on-a-stick snacks and stations where people were buying beer poured straight in carrier bags.

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The journalists partied like celebrities as the Chinese queued for pictures with them – beards and bald heads are not so common in China so we sparked quite a bit of attention!

Here’s the first piece on the Craft Beer Channel. We’ll be updating this with more links as the coverage is published. An amazing trip and a great education piece for Tsingtao.